Introduction

Home Access Financial is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the information you provide to us.

Information We Collect

We may collect the following information:

Name and contact details (e.g., phone number, email address).

Demographic information such as ZIP code and preferences.

Other information relevant to customer surveys or offers.

How We Use the Information

The information collected helps us provide better services, including:

Internal record-keeping.Improving products and services.

Sending promotional communications about new products or special offers.

Conducting market research via email, phone, or mail.

Customizing the website based on user interests.

Google Analytics

We use Google Analytics to collect information about how visitors use our site. Google Analytics collects information such as how often users visit the site, what pages they visit when they do so, and what other sites they used prior to coming to our site. We use the information we get from Google Analytics only to improve our site and services. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Ads Enhanced Conversion Tracking

We may share first-party customer data with Google such as an email address, name, home address, or phone number captured in conversion tracking tags. The data is hashed, sent to Google in its hashed form, and used to match customers to Google Accounts.

According to Google Ads, Google will only use the data for the following purposes:

To provide measurement for all Google media (Search, Video, Display) and platforms (Google Ads, Display & Video 360, Search Ads 360, Google Analytics).

To combine your enhanced conversion data with data from other measurement products that you use to improve the accuracy of your conversion measurement.

Google won’t share your data with other advertisers. Where required, we may share this data to meet any applicable law, regulation, legal process, or enforceable governmental request.

*Hashed: The string of characters is transformed into another value for the purpose of security.

You can learn more about Google Ads Enhanced Conversion Tracking and Google’s data usage policies on the Google Privacy Policy page.

Google Ads’ Enhanced Conversion Tracking here.

Security

We take appropriate measures to protect your information from unauthorized access or disclosure, including physical, electronic, and managerial safeguards.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

For questions about these Terms of Use or Privacy Policy, please contact us at HomeAccessFinancial.com or email us at [email protected]

NMLS ID: 1516011